We invest early.
And with conviction.

We started Square Peg in 2012, with the belief that founders from our corners of the world would shape the future.

DA
cuttable
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vow
tomorrow
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DA
cuttable
neara
xflow
vow
tomorrow
stripe
q-ctrl
propertyguru
exodigo
deputy
athena
aidoc
DA
cuttable
neara
xflow
vow
tomorrow
stripe
q-ctrl
propertyguru
exodigo
deputy
athena
aidoc
IN GOOD COMPANY
EXPLORE ->

We concentrate on a handful of new founders each year, which means we can back them early and repeatedly. 
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On average, we invest in each portfolio company three times - we’ve invested in one of our companies eight times. We’re not just cheering you on at the starting line but the whole way through.

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THE BEST OF LOCAL AND GLOBAL 

From your region, helping you unlock the world

We back founders from Australia, Southeast Asia and Israel tackling big problems in AI, Fintech and SaaS

investing in founders

The experience you have with us matters. Here’s how we help.

Investment

First and foremost, we invest in people. Each year, we partner with a handful of new founders so we can back you early and repeatedly. We know when to jump in and help, when to bring in our global connections, and when to stay out of your way.

Talent

Our founders tell us that scaling teams is the most challenging part of leading high-growth companies. We have a dedicated team that can help design and build the foundations of your startup’s talent engine, helping you know and find your greatest assets.

Global network

You’re not alone in your founder journey. With us, you get the best of a local partner who has your back and the support of a powerful network. Our global reach means we meet the top founders, operators, and experts in each space and harness those connections to help you win. 

EXPERIENCED SUPPORT

Our team, in your corner. 

GET TO KNOW US
What founders say • What founders say • What founders say
What founders say • What founders say • What founders say • What founders say

Square Peg was a natural choice

Partnering with Square Peg was a natural choice for us. It’s always exciting to work with and learn from investors, who are founders, about what it takes to build a successful business. Their support remains pivotal to our purpose of connecting entrepreneurs, business builders and creators with borderless opportunities in every corner of the world.

Jack Zhang
Jack Zhang
Co-founder, Airwallex

A key investor

Square Peg has been a key investor in Rokt since 2013, and we’ve had the pleasure of working with Paul and the broader team for more than 10 years. Square Peg has backed us on multiple occasions since their first investment, and have provided invaluable strategic input and passionate support since they first invested. We highly value our partnership.

Bruce Buchanan
Bruce Buchanan
Founder, Rokt

Always with us

I can’t say enough good things about Square Peg - always there with us through the ups and the downs. As founders, sometimes we go through many challenges, so it truly helps that the team at Square Peg reminds us of the bigger picture! The culture, people and team at Square Peg are amazing, humble and intensely founder-friendly. We’re so lucky to have them as a partner through the different stages of our company.

Claudia Kolonas
Claudia Kolonas
Co-founder, Pluang

From the very start

Square Peg backed Zeller from the very start of the founder journey - even before we’d written a line of code or given our company a name. As former founders and operators, they understand our mission to reimagine the future of business banking and have supported us every step of the way. Square Peg’s strategic input and practical advice have been very helpful for us as we continue to scale the business.

Ben Pfisterer
Ben Pfisterer
Co-founder, Zeller

A running mate

If you are looking for mentorship – a running mate to help expand your horizon while still being in charge of your vision – it has got to be Square Peg. At the end of every thorough discussion with Square Peg, it will always end with “tell us what you decide and we will support you".

Wai Mun Lim
Wai Mun Lim
Founder, Doctor Anywhere

Unwavering support

With Square Peg, I have truly learned the meaning of unwavering support. I always feel they are by my side through the good, the bad and the ugly. It's incredibly reassuring to have board members who I can communicate with openly and rely on consistently.

Elad Walach
Elad Walach
Co-founder, Aidoc

An incredible team

Square Peg has an incredible team with a wealth of experience and a strong track record of helping fintech founders scale global businesses. From the first moment they backed us, they have provided us with passionate support and invaluable guidance. We’re thrilled to have Square Peg as a partner as our team drives towards our ambitious vision for the future of banking.

Di Challenor
Di Challenor
Co-founder, Constantinople

Exceeded our expectations

When Square Peg led our Series A raise in 2020, we were primarily focused on partnering with a fund that exhibited strong philosophical and cultural alignment in addition to just being good people to work with no matter what was going on with the business. Four years on, Square Peg has far exceeded our expectations in all those respects and more.

Jack Curtis
Jack Curtis
Chief Commercial & Operations Officer, Neara

In good and bad times

Square Peg came early and looked at a non-traditional business with fresh eyes. I didn't expect them to support us for so long, but they kept investing in every round, supporting the company in the good and the bad times. The team is down to earth, extremely professional, fun to work with, and see beyond the hype.

Shimon Elkabetz
Shimon Elkabetz
Co-founder, Tomorrow.io

Gone above and beyond

Square Peg backed us really early in our journey and have been dedicated and thoughtful supporters ever since. The whole team has repeatedly gone above and beyond to support Vow as a company and me as a founder. I feel very lucky to have been on the journey with the Square Peg team.

George Peppou
George Peppou
Co-founder, Vow
FAQS

Frequently asked
questions

We’re a venture capital firm that helps founders from our corners of the world shape the future. Founded in 2012 in Australia, Square Peg combines the best of a local partner with a global network of companies and now backs founders early and repeatedly from three of technology’s most exciting regions: Australia, Israel, and Southeast Asia. Five funds in with more than US$2.9 billion in assets across our venture capital and public equities funds, Square Peg is the only investor that backed Canva, Airwallex, and Rokt, three of Australia’s highest-valued private tech companies, and is honoured to partner with Fiverr, Aidoc, and Tomorrow.io in Israel and Doctor Anywhere and Kredivo out of Singapore. 

Our sweet spot for new investments is Seed-Series A. We have always been early-stage investors and were seed investors in companies such as Canva, Zeller, and Tomorrow.io.

If you’re wondering if you’re too early for us to consider, the answer is you’re not — as an example, we met and invested in Ben and Dom from Zeller just weeks after they founded the company.

Our investment process is designed to help us understand your business, learn about your vision and give you the time to get to know us.

If we have a long-standing relationship or you’re at the very early stages, reaching an investment decision can take just a few meetings. If you’re raising a large round and we haven’t met before, it can take a few more conversations, and in this context, three to four weeks is typical.

While we like to make swift investment decisions, we encourage founders to take their time getting to know investors. It’s a decade-long decision, so a few additional weeks of diligence are likely well-spent. While speaking to us, we encourage you to do your own research on how we like to work, and we can introduce you to other founders in our portfolio to help with this.

Here’s an overview of our investment process: 

1. We’re often introduced to founders via an email, which hopefully includes a compelling pitch deck. When reviewing your materials, we look for a few things: a unique insight about an important problem in a big market, a bright vision, and a world-class team with the ambition to go after it. At this stage, we’ll assess whether your business fits our investment philosophy and fund mandate, and ensure it’s not directly competing with our existing investments.

2. The first meeting may be online or in person. We encourage founders to do most of the talking and aim to spend the time exploring your team's insights and the specifics of your business. You’ll notice we like to keep meetings as more a conversation, and less a pitch, so expect us to jump in with questions.

3. If we leave our first meeting excited by your team and vision, we’ll organise follow up time with you and more members of our investment team. Over a handful of conversations, we’ll dive deeper into our core questions. In the background, we’ll do our own market research and, depending on the stage of your business, ask to speak to customers. For pre-product businesses, we’ll typically conduct our own research in the background with people in our network who understand the problem the business is solving. We’ll never share details of your business in these conversations unless you ask us to.

4. To receive a term sheet, you’ll meet our global investment team for a one-hour conversation. Our team will have read a detailed briefing note on your business and be prepared with questions for you to answer. This meeting is friendly and conversational. Once it ends, our  team will vote on whether to approve the investment, which requires three ‘yes’ votes.

5. The investors you’ve worked closely with will be in touch to discuss next steps.

In anonymous feedback from our founders, we’ve been told we run a quick, transparent and collaborative investment process. Founders have often remarked that it has  helped them deepen their understanding of their business. We aim to ensure this is the experience of all founders who meet our investment team.

We started Square Peg more than 10 years ago in Australia. At that time, 90% of tech unicorns came from the US and China. Today, that figure is 50%. We now back founders early and repeatedly from three of technology’s most exciting regions: Australia and New Zealand, Israel, and Southeast Asia.

First and foremost, we invest in people. We believe founders with a compelling vision who surround themselves with talented and mission-driven people can change the world. We’ve seen founders such as Mel from Canva, Micha from Fiverr, and Jack from Airwallex build extraordinary companies. We could never have predicted that design, digital services, or borderless finance would be some of the most important problems to solve this decade.

We founded Square Peg on the belief that technology would transform every industry in the world — and that we can’t predict the future of creativity, industry or ingenuity.

So, we’re comfortable being a generalist technology investor, with founders at the centre of our universe. Historically, we have invested heavily into AI infrastructure and applications, B2B SaaS, and fintech. We’re also excited by edtech and climate tech, with significant and notable exceptions outside of our main themes.

Take a look at our portfolio to see the kinds of companies we invest in.

As a general rule, somewhere between 10-20% ownership is the most common outcome of a venture investment partnership with us. In practice, we approach all fundraises with a long-term mindset, which means we’re willing and able to lead and participate in rounds where the fundraising dynamics are different to this standard. What’s important to us is ensuring that the founders and our team are deeply aligned, and that the company is well-positioned to go after the mission that drives their team. One of our core values is anchor to optimism — optimism that the company and founders will be successful — which means we are far more focused on long-term outcomes and options than short-term percentage holdings.

We are grateful for our investors, including a number of leading superannuation and pension funds, university endowments, family offices, wealth advisors, founders, and our team, who have continued to back us over many years.   

Most founders who we’ve invested in connected with us via someone in our network: our portfolio founders, angel investors and VCs we've co-invested with, our LPs, and community leaders in each ecosystem. We have also invested in founders who emailed us cold. You can get in touch with us here or reach out to one of the investors in our team directly.

Let’s start talking